Data protection at a glanceGeneral information
The following information provides a simple overview of what happens to your personal data when you visit this website. Personal data is all data with which you can be personally identified. Detailed information on the subject of data protection can be found in our data protection declaration listed below this text.
Data collection on this websiteWho is responsible for data collection on this website?
Data processing on this website is carried out by the website operator. You can find their contact details in the "Note on the responsible body" section of this data protection declaration.
How do we collect your data?
Your data is collected, on the one hand, by you providing it to us. This can be, for example, data that you enter into a contact form. Other data is collected automatically or after your consent when you visit the website by our IT systems. This is primarily technical data (e.g. Internet browser, operating system or time of page view). This data is collected automatically as soon as you enter this website.
What do we use your data for?
Some of the data is collected to ensure that the website is provided without errors. Other data can be used to analyze your user behavior.
What rights do you have regarding your data?
You have the right at any time to receive information free of charge about the origin, recipient and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time for the future. You also have the right, under certain circumstances, to request the restriction of the processing of your personal data. Furthermore, you have a right to complain to the competent supervisory authority. For this and other questions on the subject of data protection, you can contact us at any time.
Analysis tools and third-party tools
When visiting this website, your surfing behavior can be statistically evaluated. This is primarily done with so-called analysis programs. Detailed information on these analysis programs can be found in the following data protection declaration.
General information and mandatory information
Data protectionThe operators of these pages take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with the statutory data protection regulations and this data protection declaration. When you use this website, various personal data is collected. Personal data is data with which you can be personally identified. This data protection declaration explains what data we collect and what we use it for. It also explains how and for what purpose this happens. We point out that data transmission on the Internet (e.g. when communicating by e-mail) can have security gaps. Complete protection of data from access by third parties is not possible.
Note on the responsible body
The responsible body for data processing on this website is:
Christian BuschTelefon: +1 929 245 0531E-Mail: christian@werfl.comSouthwest 7thStreet 78United StatesMiami, FL 33130
The responsible body is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g. names, e-mail addresses, etc.).
In addition, your data is also processed project-related by other bodies:
yoursquares GmbHHardenbergstraße 3210623 Berlin
Storage periodUnless a more specific storage period has been stated within this data protection declaration, your personal data will remain with us until the purpose for data processing ceases to apply. If you assert a legitimate request for deletion or revoke consent to data processing, your data will be deleted, unless we have other legally permissible reasons for storing your personal data (e.g. tax or commercial law retention periods); in the latter case, deletion will take place after these reasons cease to exist.
Legally mandated data protection officer
We have appointed a data protection officer for our company.Christian BuschTelefon: +1 929 245 0531E-Mail: christian@werfl.comSouthwest 7thStreet 78United StatesMiami, FL 33130
Note on data transfer to the USA and other third countries
Among other things, we use tools from companies based in the USA or other third countries that are not secure under data protection law. If these tools are active, your personal data can be transferred to these third countries and processed there. We point out that a data protection level comparable to that of the EU cannot be guaranteed in these countries. For example, US companies are obliged to hand over personal data to security authorities without you as the data subject being able to take legal action against this. It cannot therefore be ruled out that US authorities (e.g. intelligence services) process, evaluate and permanently store your data located on US servers for surveillance purposes. We have no influence on these processing activities.
General information on the storage period of data in the context of the processing operations described below
1. We store the data until you revoke your consent.
2. Should a contractual relationship between us arise after the processing based on your consent, we will additionally store some of your data until the expiry of the statutory retention periods. The legal basis for this is Art. 6 para. 1 sentence 1 lit. c GDPR in conjunction with § 147 AO and § 257 HGB. According to this, certain data must also be kept after the purpose has been achieved. For example, we may be obliged to keep data about you from books and records, inventories, annual financial statements, individual financial statements according to § 325 para. 2a HGB, consolidated financial statements, management reports, opening balance sheets, booking vouchers, documents according to Article 15 para. 1 and Article 163 of the Union Customs Code, commercial books and the associated work instructions and other organizational documents for ten years. The retention period generally begins at the end of the calendar year in which the respective document was created (Art. 6 para. 1 sentence 1 lit. c GDPR in conjunction with § 147 AO or § 257 HGB). Data about you from received commercial or business letters, their reproductions and other documents relevant for taxation must be kept for six years. The retention period generally begins at the end of the calendar year in which the respective document was created (Art. 6 para. 1 sentence 1 lit. c GDPR in conjunction with § 147 AO or § 257 HGB).
Note on the legal basis "Consent"
1. Insofar as we obtain your consent for processing, you have the right to revoke this consent at any time with effect for the future. This is usually possible by an informal notification to us (see "Responsible person" above).2. We point out that when obtaining consent, we process further personal data from you. This includes identification features (e.g. name, e-mail address, IP address) and log data for consent (time, status, scope of consent). We base this data processing on Art. 6 para. 1 sentence 1 lit. c GDPR in conjunction with Art. 7 para. 1 GDPR. The purpose is the necessity to be able to prove your consent.3. We store the identification features and log data for consent until the end of the third calendar year after the year in which you revoked your consent. The legal basis for this retention is Art. 6 para. 1 sentence 1 lit. f GDPR, whereby our legitimate interest lies in being able to prove within the relevant civil law limitation period that and what you have consented to.
Revocation of your consent to data processing
Many data processing operations are only possible with your express consent. You can revoke consent you have already given at any time. The legality of the data processing carried out until the revocation remains unaffected by the revocation.
Right to object to data collection in special cases and to direct advertising (Art. 21 GDPR)
IF DATA PROCESSING IS CARRIED OUT ON THE BASIS OF ART. 6 PARA. 1 LIT. E OR F GDPR, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO THE PROCESSING OF YOUR PERSONAL DATA; THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RESPECTIVE LEGAL BASIS ON WHICH PROCESSING IS BASED CAN BE FOUND IN THIS DATA PROTECTION DECLARATION. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA, UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, RIGHTS AND FREEDOMS, OR THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENSE OF LEGAL CLAIMS (OBJECTION ACCORDING TO ART. 21 PARA. 1 GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR THE PURPOSE OF DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING; THIS ALSO APPLIES TO PROFILING INSOFAR AS IT IS CONNECTED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL SUBSEQUENTLY NO LONGER BE USED FOR THE PURPOSE OF DIRECT ADVERTISING (OBJECTION ACCORDING TO ART. 21 PARA. 2 GDPR).
Right to complain to the competent supervisory authority
In the event of violations of the GDPR, data subjects have a right to complain to a supervisory authority, in particular in the Member State of their habitual residence, their workplace or the place of the alleged violation. The right to complain exists without prejudice to other administrative or judicial remedies.
Right to data portabilityYou have the right to have data that we process automatically on the basis of your consent or in fulfillment of a contract handed over to you or to a third party in a common, machine-readable format. If you request the direct transfer of the data to another controller, this will only be done if it is technically feasible.
SSL or TLS encryption
For security reasons and to protect the transmission of confidential content, such as orders or inquiries that you send to us as the site operator, this site uses SSL or TLS encryption. You can recognize an encrypted connection by the fact that the address line of the browser changes from "http://" to "https://" and by the lock symbol in your browser line.
If SSL or TLS encryption is activated, the data you transmit to us cannot be read by third parties.
Information, deletion and correction
You have the right at any time, within the framework of the applicable legal provisions, to free information about your stored personal data, its origin and recipient and the purpose of data processing and, if necessary, a right to correction or deletion of this data. For this and other questions on the subject of personal data, you can contact us at any time.
Right to restriction of processing
You have the right to request the restriction of the processing of your personal data. For this you can contact us at any time. The right to restriction of processing exists in the following cases: If you dispute the accuracy of your personal data stored by us, we usually need time to check this. For the duration of the examination, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data happened/is unlawful, you can request the restriction of data processing instead of deletion. If we no longer need your personal data, but you need it to exercise, defend or assert legal claims, you have the right to request the restriction of the processing of your personal data instead of deletion. If you have lodged an objection according to Art. 21 para. 1 GDPR, a balance must be struck between your interests and ours. As long as it has not yet been determined whose interests prevail, you have the right to request the restriction of the processing of your personal data. If you have restricted the processing of your personal data, this data - apart from its storage - may only be processed with your consent or for the assertion, exercise or defense of legal claims or for the protection of the rights of another natural or legal person or for reasons of important public interest of the European Union or a Member State.
Objection to advertising e-mails
The use of contact data published within the framework of the impressum obligation for sending unsolicited advertising and information material is hereby objected to. The operators of the pages expressly reserve the right to take legal action in the event of unsolicited sending of advertising information, for example by spam e-mails.
Data collection on this website
Cookies
Our website uses so-called "cookies". Cookies are small text files and do not cause any damage to your end device. They are stored either temporarily for the duration of a session (session cookies) or permanently (permanent cookies) on your end device. Session cookies are automatically deleted after your visit. Permanent cookies remain stored on your end device until you delete them yourself or an automatic deletion is carried out by your web browser.
In some cases, cookies from third-party companies can also be stored on your end device when you enter our site (third-party cookies). These enable us or you to use certain services of the third-party company (e.g. cookies for processing payment services).
Cookies have various functions. Numerous cookies are technically necessary, as certain website functions would not work without them (e.g. the shopping cart function or the display of videos). Other cookies are used to evaluate user behavior or display advertising. Cookies that are required to carry out the electronic communication process (necessary cookies) or to provide certain functions you desire (functional cookies, e.g. for the shopping cart function) or to optimize the website (e.g. cookies for measuring web audience) are stored on the basis of Art. 6 para. 1 lit. f GDPR, unless another legal basis is specified. The website operator has a legitimate interest in storing cookies for the technically error-free and optimized provision of its services. Insofar as corresponding consent has been requested, the storage of the cookies concerned takes place exclusively on the basis of this consent (Art. 6 para. 1 lit. a GDPR); consent can be revoked at any time.
You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or generally, and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.
Insofar as cookies from third-party companies or for analysis purposes are used, we will inform you separately about this within the framework of this data protection declaration and, if necessary, request your consent.
Cookie consent with Cookiebot
Our website uses Cookiebot's cookie consent technology to obtain your consent to the storage of certain cookies on your end device or for the use of certain technologies and to document this in compliance with data protection regulations. The provider of this technology is Cybot A/S, Havnegade 39, 1058 Copenhagen, Denmark (hereinafter "Cookiebot").
When you enter our website, a connection to Cookiebot's servers is established to obtain your consents and other declarations regarding cookie usage. Cookiebot then stores a cookie in your browser to be able to assign the given consents or their revocation to you. The data collected in this way is stored until you request us to delete it, delete the Cookiebot cookie yourself or the purpose for data storage ceases to apply. Mandatory legal retention obligations remain unaffected.
The use of Cookiebot takes place to obtain the legally required consents for the use of cookies. The legal basis for this is Art. 6 para. 1 lit. c GDPR.
Order processing
We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required under data protection law that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Contact form
If you send us inquiries via the contact form, your information from the inquiry form, including the contact details you provided there, will be stored by us for the purpose of processing the inquiry and for the event of follow-up questions. We will not pass on this data without your consent.
The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested.
The data you entered in the contact form will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage ceases to apply (e.g. after your inquiry has been processed). Mandatory legal provisions - in particular retention periods - remain unaffected.
Inquiry by e-mail, telephone or fax
If you contact us by e-mail, telephone or fax, your inquiry, including all personal data resulting from it (name, inquiry), will be stored and processed by us for the purpose of processing your request. We will not pass on this data without your consent. The processing of this data is based on Art. 6 para. 1 lit. b GDPR, insofar as your inquiry is related to the fulfillment of a contract or is necessary for the implementation of pre-contractual measures. In all other cases, the processing is based on our legitimate interest in the effective processing of inquiries addressed to us (Art. 6 para. 1 lit. f GDPR) or on your consent (Art. 6 para. 1 lit. a GDPR), if this has been requested.
The data you send us via contact inquiries will remain with us until you request us to delete it, revoke your consent to storage or the purpose for data storage ceases to apply (e.g. after your request has been processed). Mandatory legal provisions - in particular statutory retention periods - remain unaffected.
Analysis tools and advertising
Data processing when using Instagram
1. We use the social medium mentioned above, whose provider is Facebook Ireland Ltd. (Address: 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, E-mail: impressum@support.instagram.com). We have no influence on the data collected and its processing. We are not aware of the full extent of data collection, the purposes of processing and the storage periods. We also have no information on the deletion of the collected data by the provider. If you visit our company pages, the provider may store the data collected about you as user profiles and use these for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this. The provider's data protection declaration can be found here:
Instagram Data Protection.2. Insofar as we can influence data processing, its purpose is to present our company, to analyze your user behavior with regard to the interaction with our company page and, if necessary, to communicate with you for advertising purposes via this social network.3. The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.4. In addition to our general explanations of the legal basis, we inform you: If you maintain a profile on this social medium, the legal basis is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given to the provider of the social network. In all other cases, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR, according to which your data may be processed if this is necessary to protect our legitimate interests or the interests of third parties, unless your interests or fundamental rights and freedoms prevail, especially if it is a child. We have the economic interest in linking our company pages, whereby you click on the links independently and voluntarily. Otherwise, the provider is responsible.5. Insofar as we analyze visitor interactions with our company page, we are jointly responsible for data protection with the provider in accordance with Art. 26 GDPR. Insofar as we commission the provider with data processing for us, we are the client in accordance with Art. 28 GDPR. Data processing is not opposed by the fact that the data may also be processed outside the EU, possibly in cooperation with Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA, as the provider has committed itself to the standard contractual clauses.6. In addition to data processing, we inform you: We operate a company page in this social network and may analyze whether and how you have visited our page, reacted to our posts and communicated with us via the channels there. The consent you have given to the provider is decisive. We have integrated a plugin from this provider on our website. If you click on this plugin, you will be taken to our profile. This processing refers to our previous explanations on visiting our company page with this provider. We use the two-click solution: When you visit our page, no personal data is initially passed on to the providers of the plugins. Only when you activate the plugin will data be transmitted to the provider, possibly in the USA. We have no influence on the data collected and its processing. We also have no information on the deletion of the collected data by the provider. The provider stores the data collected about you as user profiles for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this. Through the plugins, we enable you to interact with social networks and other users, whereby we can improve our offer and make it more interesting. Data transfer takes place regardless of whether you have an account with the provider and are logged in. If you are logged in, the data collected by us will be assigned to your account. We recommend that you log out regularly after using a social network, but especially before activating the button, as this can prevent an assignment to your profile. We have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. This processing refers to our previous explanations. We use Instagram Ads to draw attention to our offers and to determine the effectiveness of the advertising measures. The provider stores a cookie on your PC, which should not enable personal identification. The tool establishes a direct connection with the provider's server. We have no influence on the scope and use of the collected data. The provider receives the information that you have visited our website or clicked on an advertisement. If you are registered with the provider, it can assign the visit to your account. Otherwise, it can store your IP address. You can prevent tracking by adjusting your browser settings, suppressing third-party cookies or deactivating cookies. Further information can be found here:
Instagram Advertising.
Data processing when using LinkedIn
1. We use the social medium mentioned above. The provider is LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland. We have no influence on the data collected and its processing and are not aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the collected data by the provider. If you visit our company pages, the provider could store the data collected about you as user profiles and use these for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles and you must contact the provider to exercise this. The provider's data protection declaration can be found here:
LinkedIn Privacy Policy.
2. Insofar as we can influence data processing, its purpose is to present our company, to analyze your user behavior with regard to the interaction with our company page and, if necessary, to communicate with you for advertising purposes via this social network.3. The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.4. In addition to our general explanations of the legal basis, we inform you: If you maintain a profile on this social medium, the legal basis is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given to the provider of the social network. In all other cases, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR, according to which your data may be processed if this is necessary to protect our legitimate interests or the interests of third parties, unless your interests or fundamental rights and freedoms prevail, especially if it is a child. We have the economic interest in linking our company pages, whereby you click on the links independently and voluntarily. Otherwise, the provider is responsible.5. Insofar as we analyze visitor interactions with our company page, we are jointly responsible for data protection with the provider in accordance with Art. 26 GDPR. Insofar as we commission the provider with data processing for us, we are the client in accordance with Art. 28 GDPR. Data processing is not opposed by the fact that the data may also be processed outside the EU by the provider, possibly in cooperation with LinkedIn Corporation, 2029 Stierlin Court, Mountain View, California 94043, USA, as the provider has committed itself to the standard contractual clauses.6. In addition to data processing, we inform you: We operate a company page in this social network and may analyze whether and how you have visited our page, reacted to our posts and communicated with us via the channels there. The consent you have given to the provider is decisive. We have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. This processing refers to our previous explanations on visiting our company page with this provider. We have integrated a plugin from this provider on our website. If you click on this plugin, you will be taken to our profile. This processing refers to our previous explanations. We use the two-click solution: When you visit our page, no personal data is initially passed on to the providers of the plugins. Only when you activate the plugin will data be transmitted to the provider, possibly in the USA. We have no influence on the data collected and its processing. We also have no information on the deletion of the collected data by the provider. The provider stores the data collected about you as user profiles for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles and you must contact the provider to exercise this. Through the plugins, we enable you to interact with social networks and other users, whereby we can improve our offer and make it more interesting. Data transfer takes place regardless of whether you have an account with the provider and are logged in. If you are logged in, the data collected by us will be assigned to your account. We recommend that you log out regularly after using a social network, but especially before activating the button, as this can prevent an assignment to your profile. We use LinkedIn Ads to draw attention to our offers and to determine the effectiveness of the advertising measures. The provider stores a cookie on your PC, which should not enable personal identification. The tool establishes a direct connection with the provider's server. We have no influence on the scope and use of the collected data. The provider receives the information that you have visited our website or clicked on an advertisement. If you are registered with the provider, it can assign the visit to your account. Otherwise, it can store your IP address. You can prevent tracking by adjusting your browser settings or deactivating cookies. Further information can be found here:
LinkedIn Ads.
Data processing when using Facebook1. We use the social medium mentioned above. The provider is Facebook Inc., 1601 S. California Avenue, Palo Alto, CA 94304, USA. If you are located outside the USA and/or Canada, Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland is responsible. We have no influence on the data collected and its processing, are not aware of the full extent of data collection, the purposes of processing or the storage periods. We also have no information on the deletion of the collected data by the provider. If you visit our company pages, the provider could store the data collected about you as user profiles and use these for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles, whereby you must contact the provider to exercise this. The provider's data protection declaration can be found here:
Facebook Privacy Policy.2. Insofar as we can influence data processing, its purpose is to present our company, to analyze your user behavior with regard to the interaction with our company page and, if necessary, to communicate with you for advertising purposes via this social network.3. The categories of personal data that we process about you depend on the specific use of this social medium, as described in paragraph 4.4. In addition to our general explanations of the legal basis, we inform you: If you maintain a profile on this social medium, the legal basis is your consent in accordance with Art. 6 para. 1 sentence 1 lit. a GDPR, which you have given to the provider of the social network. In all other cases, the legal basis is Art. 6 para. 1 sentence 1 lit. f GDPR, according to which your data may be processed if this is necessary to protect our legitimate interests or the interests of third parties, unless your interests or fundamental rights and freedoms prevail, especially if it is a child. We have the economic interest in linking our company pages, whereby you click on the links independently and voluntarily. Otherwise, the provider is responsible.5. Insofar as we analyze visitor interactions with our company page, we are jointly responsible for data protection with Facebook in accordance with Art. 26 GDPR. Insofar as we commission Facebook with data processing for us, we are the client in accordance with Art. 28 GDPR. Data processing is not opposed by the fact that the data may also be processed outside the EU by the provider, as the provider has committed itself to the standard contractual clauses.6. In addition to data processing, we inform you: We operate a company page in this social network and may analyze whether and how you have visited our page, reacted to our posts and communicated with us via the channels there. The consent you have given to the provider is decisive. We have linked our company page with this provider on our website. If you click on this link, you will be taken to our profile. This processing refers to our previous explanations on visiting our company page with this provider. We have integrated a plugin from this provider on our website. If you click on this plugin, you will be taken to our profile. This processing refers to our previous explanations. We use the two-click solution: When you visit our page, no personal data is initially passed on to the providers of the plugins. Only when you activate the plugin will data be transmitted to the provider, possibly in the USA. We have no influence on the data collected and its processing. We also have no information on the deletion of the collected data by the provider. The provider stores the data collected about you as user profiles for purposes of advertising, market research and/or needs-based design of its website. You have a right to object to the creation of these user profiles and you must contact the provider to exercise this. Through the plugins, we enable you to interact with social networks and other users, whereby we can improve our offer and make it more interesting. Data transfer takes place regardless of whether you have an account with the provider and are logged in. If you are logged in, the data collected by us will be assigned to your account. We recommend that you log out regularly after using a social network, but especially before activating the button, as this can prevent an assignment to your profile. We use the Facebook Pixel to measure the effectiveness of advertising. This analysis tool serves to understand and track the actions of visitors on our website. The Facebook Pixel is placed in the header of the website. When someone visits the page and performs an action, the pixel is triggered and the action is reported. This enables us to evaluate customer actions. There is also the possibility of an extended match, which is covered by your consent. The Facebook Pixel transmits customer data such as first name, last name, e-mail address to Facebook and combines this with existing tracking data. This allows data from non-Facebook users or users who are not logged in to be collected. We have commissioned the provider in accordance with Art. 28 GDPR. Further information can be found here:
Facebook Pixel. We use Facebook Ads. With these advertising tools, we can draw attention to our offers on Facebook and determine the effectiveness of the advertising measures. The provider stores a cookie on your PC, which should not enable personal identification. The analysis values include the unique cookie ID, the number of ad impressions per placement (frequency), the last impression and opt-out information. Your browser automatically establishes a direct connection to the provider's server. We have no influence on the scope and use of the collected data. The provider receives the information that you have visited our website or clicked on an advertisement. If you are registered with a service of the provider, it can assign the visit to your account. Even if you are not registered, the provider can store your IP address. You can prevent tracking by adjusting your browser settings or deactivating cookies. Further information can be found here:
Facebook Ads. We upload your data to Facebook Custom Audience to show you interest-based advertisements. Your contact details (usually e-mail address) are transmitted to the provider, who checks whether you are registered there. If you are registered, you will be added to our Custom Audience. If you then visit the social network, we can show you advertisements. Further information can be found here:
Facebook Custom Audience. We have commissioned the provider in accordance with Art. 28 GDPR.
Data processing when using Google
To analyze your user behavior on our website, we use the service Google LLC, 1600 Amphitheatre Parkway, Mountain View, California 94043, with its tool mentioned in the heading. If you are in the European Economic Area, your data will also be processed by Google Ireland Ltd., Gordon House, Barrow Street, Dublin 4, Ireland. Below is a brief description of the processing: The tool uses "cookies", text files that are stored on your computer and enable an analysis of your use of the website. The provider will use this information on our behalf to evaluate your website use, compile reports on website activities and provide other services associated with website use and internet use. The provider's data protection declaration can be found here: Google Privacy Policy. The purpose can be described as follows: We use this tool to analyze the use of our website and to regularly improve it. Through the statistics obtained, we can optimize our offer and make it more interesting for you. Further details on processing by this provider can be found here: Google Analytics. We generally process the following data from you: The tool uses "cookies" that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there. However, your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. We also use this tool for a cross-device analysis of visitor flows, which is carried out via a user ID. You can deactivate the cross-device analysis in your customer account under "My data", "personal data". We point out that we use this tool with the extension "_anonymizeIp()", so that IP addresses are only processed in truncated form to exclude personal reference. Insofar as the collected data allows a personal reference, this is immediately excluded and the personal data is immediately deleted. Data processing is not opposed by the fact that the data may also be processed outside the European Union by the provider, possibly in cooperation with Google LLC. The provider has committed itself to the standard contractual clauses. On our website, we use Firestore, a real-time database from Google, to store user data and click parameters on the lead form page. Firestore offers comprehensive security and data protection features that ensure that the stored data complies with the GDPR. Your data is stored securely and encrypted. This information is used to improve the user experience as well as for marketing and sales activities. Further information on Firestore's data protection practices can be found in Google's privacy policy: Google Privacy Policy.
Google Analytics
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google Analytics enables the website operator to analyze the behavior of website visitors. The website operator receives various usage data, such as page views, duration of stay, operating systems used and origin of the user. This data can be summarized by Google in a profile that is assigned to the respective user or their end device. Furthermore, Google Analytics can, among other things, record your mouse and scroll movements as well as clicks. Google Analytics also uses various modeling approaches to supplement the collected data records and uses machine learning technologies for data analysis. Google Analytics uses technologies that enable the recognition of the user for the purpose of analyzing user behavior (e.g. cookies or device fingerprinting). The information collected by Google about the use of this website is usually transmitted to a Google server in the USA and stored there. The use of this analysis tool is based on Art. 6 para. 1 lit. f GDPR. The website operator has a legitimate interest in analyzing user behavior to optimize both its web offering and its advertising. Insofar as corresponding consent has been requested (e.g. consent to the storage of cookies), processing takes place exclusively on the basis of Art. 6 para. 1 lit. a GDPR; consent can be revoked at any time.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
IP anonymizationWe have activated the IP anonymization function on this website. This means that your IP address will be truncated by Google within Member States of the European Union or in other contracting states of the Agreement on the European Economic Area before transmission to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and truncated there. On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activities and to provide other services related to website use and internet use to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
Browser Plugin
You can prevent the collection and processing of your data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.
More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.
Order processing
We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.
Storage period
Data stored by Google at user and event level that is linked to cookies, user IDs (e.g. User ID) or advertising IDs (e.g. DoubleClick cookies, Android advertising ID) will be anonymized or deleted after 2 months. Details can be found at the following link: https://support.google.com/analytics/answer/7667196?hl=de
Plugins and Tools
Google Web Fonts (local hosting)This site uses so-called Web Fonts provided by Google for the uniform display of fonts. Google Fonts are installed locally. A connection to Google servers does not take place. Further information on Google Web Fonts can be found at https://developers.google.com/fonts/faq and in Google's privacy policy: https://policies.google.com/privacy?hl=de.
Audio and video conferences
Data processing
For communication with our customers, we use online conference tools, among others. The tools we use in detail are listed below. If you communicate with us via video or audio conference over the Internet, your personal data will be collected and processed by us and the provider of the respective conference tool. The conference tools collect all data that you provide/use to use the tools (e-mail address and/or your phone number). Furthermore, the conference tools process the duration of the conference, start and end (time) of participation in the conference, number of participants and other "context information" related to the communication process (metadata). In addition, the provider of the tool processes all technical data required for the execution of online communication. This includes in particular IP addresses, MAC addresses, device IDs, device type, operating and system version, client version, camera type, microphone or loudspeaker and the type of connection. If content is exchanged, uploaded or otherwise made available within the tool, this will also be stored on the servers of the tool providers. Such content includes in particular cloud recordings, chat/instant messages, voicemails, uploaded photos and videos, files, whiteboards and other information shared during the use of the service. Please note that we have no complete influence on the data processing operations of the tools used. Our possibilities are largely determined by the corporate policy of the respective provider. Further information on data processing by the conference tools can be found in the data protection declarations of the tools used, which we have listed below this text.
Purpose and legal bases
The conference tools are used to communicate with potential or existing contractual partners or to offer certain services to our customers (Art. 6 para. 1 lit. b GDPR). Furthermore, the use of the tools serves to generally simplify and accelerate communication with us or our company (legitimate interest within the meaning of Art. 6 para. 1 lit. f GDPR). Insofar as consent has been requested, the use of the tools concerned takes place on the basis of this consent; consent can be revoked at any time with effect for the future.
Storage periodThe data collected directly by us via the video and conference tools will be deleted from our systems as soon as you request us to delete it, revoke your consent to storage or the purpose for data storage ceases to apply. Stored cookies remain on your end device until you delete them. Mandatory legal retention periods remain unaffected.
We have no influence on the storage period of your data that is stored by the operators of the conference tools for their own purposes. For details, please contact the operators of the conference tools directly.
Conference tools usedWe use the following conference tools:
Microsoft Teams
We use Microsoft Teams. The provider is Microsoft Corporation, One Microsoft Way, Redmond, WA 98052-6399, USA. Details on data processing can be found in the Microsoft Teams data protection declaration: https://privacy.microsoft.com/de-de/privacystatement.
Order processing
We have concluded an order processing agreement (AVV) with the above-mentioned provider. This is a contract required under data protection law that ensures that it processes the personal data of our website visitors only according to our instructions and in compliance with the GDPR.